So I’ve learnt to be cautious about the constant flood of new products. But don’t get me wrong. If you want to make money working at home the surest way to do so is to pay an expert to teach you how. In fact, for most of us, paying for information is the only realistic way to start making money fairly quickly. However, I spent thousands of dollars on all sorts of ebooks and internet marketing courses before I found the really useful money making information. If I had known what I know now when I started I would have purchased probably two or three internet marketing courses and the same number of ebooks. The all up cost would have been less than $3000. It’s still a lot of money for many people. Now, my favourite way of making money at home is affiliate marketing using pay per click and Google Adwords. In my opinion affiliate marketing is by far the best and most powerful way to start making money at home. But at the same time, affiliate marketing is not easy, and I showed some of the reasons why in previous posts. So the newbie most definitely needs a guide. If I was making a recommendation to anyone just starting out, I would advise buying the best Google Adwords and affiliate marketing ebooks that are available. In my opinion, there are three outstanding ebooks available: Beating Adwords, Adwords Miracle and Project X. There are a few other good ones, but the three I just mentioned cover everything available in any of the others and more. OK, listen carefully! I mentioned the amount of hype that surrounds most of the new product releases, so it is no surprise that a new Google Adwords/Affiliate Marketing ebook has just been released which is being hyped up in the usual way. It’s name is Day Job Killer, and if you believe the hype it’s the answer to every affiliate marketer’s dream. Hmm, where have I heard that before? Another one to treat with scepticism, if not downright derision. Except for one small detail! The author of Day Job Killer is Chris McNeeney, the same guy who produced Adwords Miracle and Project X. This is the guy who went from zero to earning over a $1,000,000 per year from affiliate marketing in eighteen months. (Yes, you read it right, One Million United States Dollars per year!). I own all his work, and it’s outstanding, cutting edge stuff. I use his techniques everyday. I very strongly recommend all his ebooks to you, and Day Job Killer takes affilliate marketing with Google Adwords to new levels. This is not beginner’s stuff, it’s very advanced, and you’d be better to start off with Adwords Miracle if you’re a beginner. However, if you want to be part of the cutting edge of affiliate marketing, you most definitely should consider purchasing Day Job Killer. Click Here For More Information On Day Job Killer

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Next day, or maybe later if you’ve had some distractions, you check in on your affiliate account, but are very disappointed to find there are no sales. Then you log into your Adwords account, where you are horrified to find that you have scored hundreds or even thousands of clicks, and now you have a bill from Google for many hundreds or even thousands of dollars.

The problem is that popular untargeted keywords can generate huge amounts of almost worthless traffic. Furthermore, Google’s own traffic estimates are often very inaccurate. Then, these popular keywords are often very competitive, so Google will recommend very high bids in order to get good position. Furthermore, they will recommend a large daily budget to suit. Suddenly you have masses of traffic at a very high cost per click and nothing to show for it.

It may sound apocryphal, but it happens. Be warned: PPC need some expertise, especially Google Adwords.

The truth is that I love PPC. It suits my circumstances, my professional training, and my temperament. In the right hands it is an amazing marketing tool. Nothing beats PPC for instant sales results. But I think it is only responsible to warn anyone who has been sucked in by the latest hot sales page to be careful. PPC can really hurt you if you are unprepared.

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But what concerns me is that every sales letter I’ve seen extols the virtues of PPC without any reference to the dangers of using this method, especially for newbies on a limited budget. Yes, the dangers of PPC! Every PPC promotion should come with a health warning, something like this: Warning: PPC can destroy inexperienced users financially if used incorrectly.

You’ve no doubt heard the stories and read the testimonials of people who have had great success with PPC almost as soon as they started using it. Don’t be misled by these testimonials. Statistically it is normal that a small percentage of the population of PPC will have spectacular success through sheer good luck. Equally, a small percentage of PPC users will crash and burn. Most PPC users will fall somewhere in between. It’s what’s referred to in statistics as a normal distribution.

The first critical secret of PPC that you need to know is that you need a significant budget to succeed with PPC. Remember, we are talking about normal people, not the very lucky or exceptionally clever minority.

Let’s say you are targeting an income (profit) of $100 per day, or $3000 per month, using PPC and affiliate marketing. Now, if you have a very well set up campaign with a good converting product, you might expect a return of $2 for every $1 spent. That means that to achieve your income target of $3000 you need to spend $3000 on PPC:

PPC Spending __$3,000

Sales _________$6,000 ($2 earned for every $1 spent)

Profit _________$3,000 (Sales minus PPC Spending)

Notice I said “a well set up campaign”. I am also assuming a good converting product. It’s debatable how many people achieve these kinds of conversion numbers, especially newbies.

It gets worse than that. Typically you must pay for your PPC campaigns in advance, although Google Adwords allows you some credit. But most affiliate companies use a 30 day payment cycle, and they pay by bank check. Some, like Amazon, may use a 60 or 90 day cycle. A rare exception is Clickbank, which pays twice monthly. So while you need to spend your PPC dollars immediately, you will not get any return until sometime the following month. So typically you might not get paid for another 30 days after the end of the month in which you actually earned your income.

This effectively means that you need to budget for two months of PPC advertising. In our example that is an initial budget of $6,000.

You can do the numbers for your own situation, based on what you want to achieve. But to put this in perspective: when some guru claims that they made, say, one million dollars profit with PPC and affiliate marketing, it’s very likely that they spent somewhere near one million dollars in PPC advertising. A very sobering consideration, I think you’ll agree!

We are not done yet! More in my next post…….

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