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“Pay Per Click: The Dark, Dangerous Secrets of PPC They Never Tell You That Could Destroy Your Finances!” (Part 1) “每次点击付费:黑暗,危险的秘密复印机他们从来没有告诉你,会破坏自己的财务! ” (第一部分)

You’ve seen the ads and the sales copy everywhere: How to make $300 (or $400 or $500 or….) a day with only fifteen minutes work, or a similar variation of the theme.你会看到的广告和销售复制无处不在:如何使300美元(或400美元或500美元或... 。 )每天只有15分钟的工作,或类似的变化的主题。 Usually these kind of promotions are trying to sell you on the benefits of Pay Per Click (let’s use the common acronym PPC).通常这类的促销活动正试图卖给你的好处每次点击付费(让我们共同缩写使用每次点击付费) 。

Let’s be clear: PPC is the most powerful method of direct response marketing known to the human race, period.我们必须清楚:每次点击付费是最强大的方法,直接回应行销已知人类时期。 And if there is one way that anyone can start making serious money on the internet almost instantly, then it’s PPC combined with affiliate marketing.如果有一种方式,任何人都可以开始进行认真的资金在互联网上几乎立即,那么它的每次点击付费联属网络营销相结合。

But what concerns me is that every sales letter I’ve seen extols the virtues of PPC without any reference to the dangers of using this method, especially for newbies on a limited budget.但我担心的是,每一个销售的信我已经看到了颂扬美德复印机没有提及任何的危险,使用这种方法,尤其是对新成员的预算有限。 Yes, the dangers of PPC!是的,危险的复印机! Every PPC promotion should come with a health warning, something like this: Warning: PPC can destroy inexperienced users financially if used incorrectly.每每次点击付费推广应该有健康的警告,像这样:警告:每次点击付费可以摧毁财政如果没有经验的用户使用不当。

You’ve no doubt heard the stories and read the testimonials of people who have had great success with PPC almost as soon as they started using it.毫无疑问,您听到的故事,并宣读了鉴定的人谁也取得了巨大成功与每次点击付费几乎能够尽快开始使用它。 Don’t be misled by these testimonials.不要误导了这些感言。 Statistically it is normal that a small percentage of the population of PPC will have spectacular success through sheer good luck.统计这是正常的一小部分的人口复印机将通过纯粹的成功好运气。 Equally, a small percentage of PPC users will crash and burn.同样,一小部分的每次点击付费用户会崩溃和烧伤。 Most PPC users will fall somewhere in between.最每次点击付费用户将属于两者之间。 It’s what’s referred to in statistics as a normal distribution.这是最新的统计数据中提到的正常分配。

The first critical secret of PPC that you need to know is that you need a significant budget to succeed with PPC.第一个关键的秘密复印机,你需要知道的是,你需要一个重大的预算,以获得成功的每次点击付费。 Remember, we are talking about normal people, not the very lucky or exceptionally clever minority.请记住,我们是在谈论正常人,而不是非常幸运或异常聪明的少数人。

Let’s say you are targeting an income (profit) of $100 per day, or $3000 per month, using PPC and affiliate marketing.比方说,您所配置的收入(利润)为100美元,每天或3000美元,每月使用PPC与联属网络营销。 Now, if you have a very well set up campaign with a good converting product, you might expect a return of $2 for every $1 spent.现在,如果你有一个很好运动,成立了一个良好的转化产品,您可以预期回报率为2美元,每花一元。 That means that to achieve your income target of $3000 you need to spend $3000 on PPC:这意味着,您的收入达到3000美元的目标则需要花费3000美元复印机:

PPC Spending __$3,000每次点击付费消费__ $ 3,000

Sales _________$6,000 ($2 earned for every $1 spent)销售_________$ 6000 ( 200获得每花一元)

Profit _________$3,000 (Sales minus PPC Spending)利润_________$ 3000 (每次点击付费销售减去支出)

Notice I said “a well set up campaign”.通知我说, “完全成立”运动。 I am also assuming a good converting product.我还承担了良好的转换产品。 It’s debatable how many people achieve these kinds of conversion numbers, especially newbies.这是有争议的有多少人实现这些类型的转换次数,尤其是新手。

It gets worse than that.它会比那更糟糕。 Typically you must pay for your PPC campaigns in advance, although Google Adwords allows you some credit.通常你必须支付您的每次点击付费的广告系列之前,尽管谷歌AdWords允许你一些信贷。 But most affiliate companies use a 30 day payment cycle, and they pay by bank check.但最重要附属公司使用30天的付款周期,他们支付的银行支票。 Some, like Amazon, may use a 60 or 90 day cycle.有些人,像亚马逊,可以使用60或90天周期。 A rare exception is Clickbank, which pays twice monthly.罕见的例外是Clickbank ,其中支付每月两次。 So while you need to spend your PPC dollars immediately, you will not get any return until sometime the following month.所以,当你需要花费您的每次点击付费立即美元,你将得不到任何回报,直到一个月后的某个时候。 So typically you might not get paid for another 30 days after the end of the month in which you actually earned your income.因此,通常你可能不会再支付后30天内,本月底在您实际所得的收入。

This effectively means that you need to budget for two months of PPC advertising.这实际上意味着,你需要预算两个月的每次点击付费广告。 In our example that is an initial budget of $6,000.在我们的例子中,这是一个初步预算为6000 。

You can do the numbers for your own situation, based on what you want to achieve.你可以做的数字为自己的情况,根据你想要达到的目的。 But to put this in perspective: when some guru claims that they made, say, one million dollars profit with PPC and affiliate marketing, it’s very likely that they spent somewhere near one million dollars in PPC advertising.但是,为了理解这个问题:当一些专家声称,他们提出,也就是说, 100万美元的利润 PPC与联属网络营销,这很可能是他们花了接近100万美元在每次点击付费广告。 A very sobering consideration, I think you’ll agree!一个非常清醒的考虑,我想你们会同意!

We are not done yet!我们尚未完成操作! More in my next post…….更多在我的下一个职位... ... 。

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“Got a Work At Home Cash Flow Problem? “有在家工作的现金流动问题? Here’sa Solution!” 以下解决方案! “

Cash flow is the life blood of any business regardless of size.现金流是企业的生命的血液对任何企业,无论规模大小。 So even though the costs of running a work at home business are about as low as business costs can ever be, they still exist.因此,即使成本运行在家里工作的业务约低商业成本都不能得到,但它们仍然存在。 Most newcomers will underestimate these business costs.大多数新人会低估这些企业的成本。 To make the situation worse, it’s likely that a newcomer will have an exagerated idea of the potential of a work at home business.为了使情况变得更糟,可能是一个新手将有夸大的想法可能在家里工作的业务。

Fortunately, there are some relatively simple ways to generate extra cash flow while getting your core business up to speed.幸运的是,有一些相对简单的方式来产生额外的现金流,而让您的核心业务增长速度。 One of the best ways to earn some extra cash is to join a popular paid survey site, such as SurveyScout的最佳方式之一,以赚取一些额外的现金加入流行的付费调查网站,如SurveyScout .

Paid surveys are widely promoted as a great way to make money for stay at home moms and dads, students,retirees, unemployed people, and anyone looking for an extra source of cash.付费调查,广泛宣传为一个伟大的方式让钱留在家里和爸爸妈妈,学生,退休人员,失业人员,以及任何人寻找额外的现金来源。

Let’s try to understand what a paid survey really is.我们试着了解什么是真正的付费调查。 The fact is that companies spend billions of dollars every year on what is commonly called market research.事实是,公司花费数十亿美元,每年的所谓的市场调查。 Success in business depends heavily on understanding your market, and knowing what your market wants.业务成功在很大程度上取决于了解市场,了解您的市场需求。 Market research today is extremely sophisticated, because the information gathered in this way can literally make or break a company.市场研究今天是极其复杂的,因为收集到的资料这样,才能在字面上成败公司。

A very common way and popular way to obtain information for market research is with surveys.一个非常常见的途径和民众获取信息的方式进行市场研究与调查。 Most people will have participated in a survey at some time or other.大多数人将参加了调查,在一段时间或其他。 Surveys usually consist of a number of questions with multiple choice answers.调查通常包括了一些问题与选择题答案。 Now, companies often spend vast sums of money hiring specialist market research companies to carry out surveys.现在,公司往往花费巨额资金聘请专业市场研究公司进行调查。 The bigger companies will have their own market research departments.较大的公司将拥有自己的市场研究部门。 The point is that it costs a lot of money to do market research, and it costs a lot of money to prepare and conduct statistically valid surveys.这一点是它要花很多钱做市场调研,它要花很多钱,以准备和进行有效的统计调查。 Companies will usually seek responses from at least one thousand respondents in order for the survey to have statistically validity.公司通常会寻求答复至少1000受访者为使调查具有统计学有效性。 The more respondents the better, of course.更多的受访者的更好的,当然。 Ideally a company would like to survey everyone in the market.理想的公司要调查,每个人都在市场上。 However, a total market survey is generally not feasible due to the sheer cost of such an undertaking.但是,总的市场调查通常是不可行由于纯粹的成本,这样一个工作。

One of the methods companies use to gather survey data that is useful is by paying individuals to participate in the surveys.的方法之一公司使用收集的调查数据是有用的是支付个人参加的调查。 And this is where we come in. Paid surveys are a method used by many large companies to gather information for market research.这就是我们进来的付费调查所使用的方法许多大公司收集资料,进行市场调查。 The purpose of a paid survey membership site is to maintain a database of companies that offer paid surveys, and to distribute those paid surveys to members.的目的付费调查网站成员,是维持一个数据库的公司,提供付费调查,并分发这些付费调查成员。 In other words, your membership fee gives you easy access to paid surveys being distributed by large numbers of companies.换句话说,您的会员费,您可以轻松访问付费调查正在散发大量的公司。 Imagine how difficult and expensive it would be if you had to find all these companies yourself.想象一下困难和昂贵将如果您找到了所有这些公司自己。 It is the database of membership sites that makes it feasible to earn worthwhile money from paid surveys.它是数据库的成员网站,使可行的,有价值的钱赚取付费调查。

Simply put, you complete the survey and the company pays you, usually by check.简而言之,您完成调查,该公司就会向您付费,通常用支票。 The more surveys you do, the more you earn.更调查你,你赚的更多。 It’s still work, and in some respects it’s not much different to a job, but you can do the work at home, in your own time, and at your own pace.它还是工作,并在某些方面itâ € ™不是很多不同的工作,但你可以做这项工作,在家里,在你自己的时间,并在您自己的节奏。

So those people who claim that all paid survey sites are scams are misinformed.因此,这些人谁索赔,所有付费调查网站诈骗误导。 Some survey sites may indeed be scams, but there are scams in all industries.一些调查网站可能确实是骗局,但也有欺诈在所有行业。 The better survey sites have been in business for a long time, and for good reason.更好地调查网站已经经营了很长一段时间,并很好的理由。 They perform, and they keep their members happy.他们的表现,和他们保持其成员高兴。

“Can you make money with paid surveys?” Emphatically, yes! “你能赚钱的付费网上调查呢? ”强调,是的! However, paid surveys are not going to make you rich.然而,付费调查将不会使你致富。 They are a way to earn some extra cash, and if you work at it, quite a lot of cash.他们的方式获得一些额外的现金,如果你在它的工作,相当多的现金。 But don’t expect more than that.但是不要指望不止于此。 They are very useful for anyone starting out with a work at home business that needs some extra cash flow while getting other more potentially lucrative areas of their business up to speed.它们是非常有益的人开始,以在家里工作的业务,需要一些额外的现金流,而让其他更有利可图的业务领域的增长速度。 And paid surveys are great for anyone who needs a simple easy way to get extra cash for any purpose.和付费调查是伟大的人谁需要一个简单的简单的方法来获得额外的现金用于任何用途。 So as long as you understand the nature and limitations of paid surveys they really can be a great source of extra income.因此,只要您了解的性质和局限性付费调查他们真的可以是一个巨大的额外收入。 However, do stick with the more popular proven membership sites, like No Comments » 2007年3月9日的特雷弗Fooks | 没有评论»