“Pay Per Click: The Dark, Dangerous Secrets of PPC They Never Tell You That Could Destroy Your Finances!” (Part 1) “每次点击付费:黑暗,危险的秘密复印机他们从来没有告诉你,会破坏自己的财务! ” (第一部分)
You’ve seen the ads and the sales copy everywhere: How to make $300 (or $400 or $500 or….) a day with only fifteen minutes work, or a similar variation of the theme.你会看到的广告和销售复制无处不在:如何使300美元(或400美元或500美元或... 。 )每天只有15分钟的工作,或类似的变化的主题。 Usually these kind of promotions are trying to sell you on the benefits of Pay Per Click (let’s use the common acronym PPC).通常这类的促销活动正试图卖给你的好处每次点击付费(让我们共同缩写使用每次点击付费) 。
Let’s be clear: PPC is the most powerful method of direct response marketing known to the human race, period.我们必须清楚:每次点击付费是最强大的方法,直接回应行销已知人类时期。 And if there is one way that anyone can start making serious money on the internet almost instantly, then it’s PPC combined with affiliate marketing.如果有一种方式,任何人都可以开始进行认真的资金在互联网上几乎立即,那么它的每次点击付费联属网络营销相结合。
But what concerns me is that every sales letter I’ve seen extols the virtues of PPC without any reference to the dangers of using this method, especially for newbies on a limited budget.但我担心的是,每一个销售的信我已经看到了颂扬美德复印机没有提及任何的危险,使用这种方法,尤其是对新成员的预算有限。 Yes, the dangers of PPC!是的,危险的复印机! Every PPC promotion should come with a health warning, something like this: Warning: PPC can destroy inexperienced users financially if used incorrectly.每每次点击付费推广应该有健康的警告,像这样:警告:每次点击付费可以摧毁财政如果没有经验的用户使用不当。
You’ve no doubt heard the stories and read the testimonials of people who have had great success with PPC almost as soon as they started using it.毫无疑问,您听到的故事,并宣读了鉴定的人谁也取得了巨大成功与每次点击付费几乎能够尽快开始使用它。 Don’t be misled by these testimonials.不要误导了这些感言。 Statistically it is normal that a small percentage of the population of PPC will have spectacular success through sheer good luck.统计这是正常的一小部分的人口复印机将通过纯粹的成功好运气。 Equally, a small percentage of PPC users will crash and burn.同样,一小部分的每次点击付费用户会崩溃和烧伤。 Most PPC users will fall somewhere in between.最每次点击付费用户将属于两者之间。 It’s what’s referred to in statistics as a normal distribution.这是最新的统计数据中提到的正常分配。
The first critical secret of PPC that you need to know is that you need a significant budget to succeed with PPC.第一个关键的秘密复印机,你需要知道的是,你需要一个重大的预算,以获得成功的每次点击付费。 Remember, we are talking about normal people, not the very lucky or exceptionally clever minority.请记住,我们是在谈论正常人,而不是非常幸运或异常聪明的少数人。
Let’s say you are targeting an income (profit) of $100 per day, or $3000 per month, using PPC and affiliate marketing.比方说,您所配置的收入(利润)为100美元,每天或3000美元,每月使用PPC与联属网络营销。 Now, if you have a very well set up campaign with a good converting product, you might expect a return of $2 for every $1 spent.现在,如果你有一个很好运动,成立了一个良好的转化产品,您可以预期回报率为2美元,每花一元。 That means that to achieve your income target of $3000 you need to spend $3000 on PPC:这意味着,您的收入达到3000美元的目标则需要花费3000美元复印机:
PPC Spending __$3,000每次点击付费消费__ $ 3,000
Sales _________$6,000 ($2 earned for every $1 spent)销售_________$ 6000 ( 200获得每花一元)
Profit _________$3,000 (Sales minus PPC Spending)利润_________$ 3000 (每次点击付费销售减去支出)
Notice I said “a well set up campaign”.通知我说, “完全成立”运动。 I am also assuming a good converting product.我还承担了良好的转换产品。 It’s debatable how many people achieve these kinds of conversion numbers, especially newbies.这是有争议的有多少人实现这些类型的转换次数,尤其是新手。
It gets worse than that.它会比那更糟糕。 Typically you must pay for your PPC campaigns in advance, although Google Adwords allows you some credit.通常你必须支付您的每次点击付费的广告系列之前,尽管谷歌AdWords允许你一些信贷。 But most affiliate companies use a 30 day payment cycle, and they pay by bank check.但最重要附属公司使用30天的付款周期,他们支付的银行支票。 Some, like Amazon, may use a 60 or 90 day cycle.有些人,像亚马逊,可以使用60或90天周期。 A rare exception is Clickbank, which pays twice monthly.罕见的例外是Clickbank ,其中支付每月两次。 So while you need to spend your PPC dollars immediately, you will not get any return until sometime the following month.所以,当你需要花费您的每次点击付费立即美元,你将得不到任何回报,直到一个月后的某个时候。 So typically you might not get paid for another 30 days after the end of the month in which you actually earned your income.因此,通常你可能不会再支付后30天内,本月底在您实际所得的收入。
This effectively means that you need to budget for two months of PPC advertising.这实际上意味着,你需要预算两个月的每次点击付费广告。 In our example that is an initial budget of $6,000.在我们的例子中,这是一个初步预算为6000 。
You can do the numbers for your own situation, based on what you want to achieve.你可以做的数字为自己的情况,根据你想要达到的目的。 But to put this in perspective: when some guru claims that they made, say, one million dollars profit with PPC and affiliate marketing, it’s very likely that they spent somewhere near one million dollars in PPC advertising.但是,为了理解这个问题:当一些专家声称,他们提出,也就是说, 100万美元的利润 PPC与联属网络营销,这很可能是他们花了接近100万美元在每次点击付费广告。 A very sobering consideration, I think you’ll agree!一个非常清醒的考虑,我想你们会同意!
We are not done yet!我们尚未完成操作! More in my next post…….更多在我的下一个职位... ... 。
Tags: No Comments » 2007年3月10号的特雷弗Fooks | 没有评论»









